Blog

from Diglon
07
Apr
How to Navigate Your Digital Marketing Presence During COVID-19
By Diglon

How to Navigate Your Digital Marketing Presence During COVID-19

Due to COVID-19 pandemic, businesses around the world are facing quick changes intheir daily procedures. Whether you have halted all your business temporarily or have implemented a telework routine your approach to digital marketing presence should be adjusted according to this current health crisis. Before sharing or posting digital content, current campaigns, message tones and the effect of this pandemic on your industry should all be considered carefully. Scroll through to find out a few tips on navigating your digital marketing presence during COVID-19. Watch your Tone Social media and content marketing services has this amazing ability of building camaraderie through..
27
Mar
What is Mobile First Indexing and How it Works?
By Diglon

What is Mobile First Indexing and How it Works?

Mobile first indexing means Google uses the mobile version of your website for indexing and ranking purposes. If you monitor crawlbot traffic to your website, you may see a boost in traffic from Smartphone Googlebot, and the cached versions of pages will usually be the mobile version of the page. Mobile first indexing was introduced due to the increased number of mobile users and now Google uses a smartphone agent to crawl and index your website. Opt for best seo services to get mobile first indexing for your website. How Does Mobile First Indexing Works? If you have a website that is responsive, Google will crawl themobile version of the site to collect content and later, index..
02
Mar
What Is Search Intent and How Does It Matter
By Diglon

What Is Search Intent and How Does It Matter

Search intent is the reason why a user conducted a specific search. Why is he searching? Is he searching because he has a question and want an answer to it? Is he searching for a specific website? Or is he searching because he wants to buy something? Once identified, it can be analysed to optimize a webpage or a piece of content better- end goals, think related queries, additional product focuses etc. How Search Intent Matters Best SEO company is one that knows its customers well. If you know who all are your users and what exactly they want, you can develop content & landing pages that better fulfil their needs. Understanding why exactly a user is looking for something..
03
Feb
SEO vs PPC: Which Is Best For Your Website
By Diglon

SEO vs PPC: Which Is Best For Your Website

There has always been a concern when choosing between SEO and PPC. To decide whether to go for SEO or PPC or to opt both for digital marketing has always been a matter of confusion. SEO or search engine optimization is the process of optimizing your website and Webpages to rank in search engine through organic results. Whereas PPC or pay per click is an advertising model essentially a way of buying visit to the website instead of earning organically. The primary difference between SEO and PPC lies in the fact that the traffic pulled towards the website is bought or earned. Generation of traffic through SEO is a slow and free process which needs time and efforts whereas traffic..
03
Jan
App Store Optimization 2020
By Diglon

App Store Optimization 2020

In the world of digital and electronic communication, technology is moving at a faster pace. With the advancement of technology, people prefer easy and fast mode of service interaction. Therefore, mobile application has been created for various operating systems such as Android, iOS and windows.   Today, the App Store is more vibrant and innovative than ever due to people's growing tendency to search for their preferred products/services online. It makes sense to have an active app store presence. It helps businesses to communicate directly with their customers via in app advertising, mobile app advertising, promotions, and notifications sent to customers' phone via..
06
Dec
Google Algorithm Updates And Its Impact
By Diglon

Google Algorithm Updates And Its Impact

Google Algorithms are a set of complex instructions used for fetching data from the search index and deliver suitable results for a query within seconds.   Google has always been cautious about being legitimate for its users and therefore they keep updating its algorithm to let users see the authentic content.   These regular changes are made by Google to improve the search results and help its users to get the best results. Not usually but occasionally Google rolls out major updates such as Panda and Penguin that impacted the results of searches remarkably.   These updates evaluate the quality of the content which in turn may gain or drop the..
24
Sep
How to optimize the conversion rate of your campaign
By Diglon

How to optimize the conversion rate of your campaign

If you are considering a fresh strategy to help you beat previous year traffic and revenue goals, then you've come to the right place. Web visitors in today's times are more insightful and require elite web presence if they're going to subscribe or buy from you. A CRO strategy will assure that every aspect of your website is structured rigorously for your prospective audiences while boosting traffic, customer sign-ups, leads- and therefore, revenue. Unfortunately, only 22% of the businesses are satisfied with their conversion numbers. Enjoy your reading! What is CRO Strategy? Conversation rate optimisation is a significant marketing activity for digital..
28
Aug
The Most Powerful Link-Building Technique: The skyscraper Technique
By Diglon

The Most Powerful Link-Building Technique: The skyscraper Technique

With the increasing competition in the current marketing landscape, it has become more and more difficult to capture the target audience’s attention and deliver actually according to their expectations. This is the reason more creativity, experiments with new content mediums and different approaches have been undertaken by the marketers. From infographics to listicles and video content those who are putting in efforts to find out what type of content is best to attract their audience are attaining their goals. What should you do to achieve your targeted revenue? Try the skyscraper technique.   What is skyscraper technique?   It is a system which turns the..
11
Jul
4 Customer Acquisition Strategies for Startups
By Diglon

4 Customer Acquisition Strategies for Startups

Marketing is the need of the hour. Every business flourishes on the basis of its customer base and the customers come to a business only because of efficient marketing. Marketers try so many strategies to make their websites and businesses popular. While marketing is an important parameter, there are some other strategies too that help a business acquire and maintain the customers. Customer acquisition can also be done in a scientific manner. Well talk about these acquisition channels in this article. Lets get started.   Remarketing Advertising Many times it happens that people visit your website but return from there without taking any action. You must have also done this when you..
16
Jun
Tips to Improve Your B2B Content Marketing Plan
By Diglon

Tips to Improve Your B2B Content Marketing Plan

Content marketing is a far-reaching phenomenon. It takes long to build a cohesive work plan that will be consistently compelling for the end audience. Content marketers need to regularly produce ever relevant and highly engaging ideas that are effectively disseminated in the target demographic. The audience is looking out for content that has some value for them, is interesting, is easy to understand, easily accessible and most importantly is helpful in some way. If you have been brainstorming about the B2B content marketing strategy for the next quarter, do consider the following tips. 1. Frequent Group Meetings Statistics suggests that about 41% of B2B marketers were able to improve..