Blog

from Diglon
24
Sep
How to optimize the conversion rate of your campaign
By Diglon

How to optimize the conversion rate of your campaign

If you are considering a fresh strategy to help you beat previous year traffic and revenue goals, then you've come to the right place. Web visitors in today's times are more insightful and require elite web presence if they're going to subscribe or buy from you. A CRO strategy will assure that every aspect of your website is structured rigorously for your prospective audiences while boosting traffic, customer sign-ups, leads- and therefore, revenue. Unfortunately, only 22% of the businesses are satisfied with their conversion numbers. Enjoy your reading! What is CRO Strategy? Conversation rate optimisation is a significant marketing activity for digital..
28
Aug
The Most Powerful Link-Building Technique: The skyscraper Technique
By Diglon

The Most Powerful Link-Building Technique: The skyscraper Technique

With the increasing competition in the current marketing landscape, it has become more and more difficult to capture the target audience’s attention and deliver actually according to their expectations. This is the reason more creativity, experiments with new content mediums and different approaches have been undertaken by the marketers. From infographics to listicles and video content those who are putting in efforts to find out what type of content is best to attract their audience are attaining their goals. What should you do to achieve your targeted revenue? Try the skyscraper technique.   What is skyscraper technique?   It is a system which turns the..
11
Jul
4 Customer Acquisition Strategies for Startups
By Diglon

4 Customer Acquisition Strategies for Startups

Marketing is the need of the hour. Every business flourishes on the basis of its customer base and the customers come to a business only because of efficient marketing. Marketers try so many strategies to make their websites and businesses popular. While marketing is an important parameter, there are some other strategies too that help a business acquire and maintain the customers. Customer acquisition can also be done in a scientific manner. Well talk about these acquisition channels in this article. Lets get started.   Remarketing Advertising Many times it happens that people visit your website but return from there without taking any action. You must have also done this when you..
16
Jun
Tips to Improve Your B2B Content Marketing Plan
By Diglon

Tips to Improve Your B2B Content Marketing Plan

Content marketing is a far-reaching phenomenon. It takes long to build a cohesive work plan that will be consistently compelling for the end audience. Content marketers need to regularly produce ever relevant and highly engaging ideas that are effectively disseminated in the target demographic. The audience is looking out for content that has some value for them, is interesting, is easy to understand, easily accessible and most importantly is helpful in some way. If you have been brainstorming about the B2B content marketing strategy for the next quarter, do consider the following tips. 1. Frequent Group Meetings Statistics suggests that about 41% of B2B marketers were able to improve..
17
May
Top 10 Benefits of Blogging for Online Business
By Diglon

Top 10 Benefits of Blogging for Online Business

What is a blog? It is a very simple question asked by maximum online users. Well, a blog is a discussion or informational website published on the World Wide Web consisting of discrete, informal diary style posts. Many blogs provide commentary on a particular subject or topic, ranging from politics to sports. Others function as more personal online diaries, and others function like online brand advertising of a particular individual or company. A typical blog combines text, digital images, and links to each other blogs, web pages, and other media related to its topic. There are numerous benefits of having a blog for your business. Being low cost, it is a cheap way of getting your..
17
Apr
Ways To Capitalize On Chatbots In Digital Marketing
By Diglon

Ways To Capitalize On Chatbots In Digital Marketing

The newest phenomenon of Chatbots has grabbed the eyeballs of marketers across the globe. Its an innovative and personal approach to deal with potential customers. As the Artificial Intelligence (AI) technology is advancing, chatbots too sound more human, rather than being robotic. Now chatbots conversations are more engaging like their human counterparts. Chatbots can now converse with customers and get valuable information from them and even lead them to shop. We have compiled ways to tap in the potential of chatbots in your digital marketing strategy.   To Enhance User Engagement On Website A chatbot helps in keeping customers engaged on your website. The chatbots are..
02
Mar
The Importance of Local SEO for Your Business
By Diglon

The Importance of Local SEO for Your Business

If you run a business that works locally and within your community, you should delve into every sphere of local SEO. Not sure with its procedure, leave this stressful work on to the Best SEO services team who can help you out with local SEO . About Local SEO Local SEO promotes the visibility of your business on location-based searches. It is just a variation of your regular SEO, and aims at ensuring your business gets found by individuals looking for it online in that locality.   There are 3 different kinds of local searches -   Contextual search – The actual location of the search matches the search query like “Salon Services Colchester” is searched by someone in..
28
Feb
5 Reasons Why You Should Choose Email Newsletter Marketing
By Diglon

5 Reasons Why You Should Choose Email Newsletter Marketing

KOL Limited has seen a huge growth in companies investing in online marketing. Many companies have incorporated newsletter in to their marketing strategy to build customer retention, as focusing on the customer will help ensure the company gets more sales and can grow. KOL Limited has developed a newsletter software which can either be integrated on to the companys current website or have it hosted independently on their local server. We have the ability to design a template that will convey the correct branding of the company in a way that will meet the companys marketing objectives. The newsletter is appealing, simple yet effective. The main aim is for the newsletter to be easy to..