There has always been a concern when choosing between SEO and PPC. To decide whether to go for SEO or PPC or to opt both for digital marketing has always been a matter of confusion. SEO or search engine optimization is the process of optimizing your website and Webpages to rank in search engine through organic results. Whereas PPC or pay per click is an advertising model essentially a way of buying visit to the website instead of earning organically. The primary difference between SEO and PPC lies in the fact that the traffic pulled towards the website is bought or earned. Generation of traffic through SEO is a slow and free process which needs time and efforts whereas traffic..