Floor Save

Case Study

Project Overview

Floorsave is a family run national hardwood, engineered wood and laminate flooring company. All their products come with quality guarantee at a competitive price.

Project Context & Challenge

THE CHALLENGE

CHALLENGE
To plan a strategy for increasing the revenue and improving the brand value of Floorsave. And to implement the strategy to increase leads, customer base and ROI through digital marketing channels - SEO and PPC.

How we helped the business

helped the business
We developed a fully responsive web store for Floorsave. It incorporates some unique features on the latest Magento open source technology. Running a successful digital marketing campaign including major channels – organic search engine and paid marketing.

Process & Insight

Digital experts at Diglon had set a target to generate brand awareness and conversions. We aimed to boost the customer base and ROI by developing innovative & industry's best digital marketing solutions.

Our Digital Marketing team analysed and discovered Floorsave's brand positioning and researched on winning keywords. The team effectively implemented changes on-site and built strategies to improve optimisation, increased functionality, in-depth tracking and setting targets for every new phase. We implemented successful PPC and SEO marketing campaigns to gain the results and deliverables beyond the client's expectations.
Process & Insight

Results

Results

THE NUMBERS

  • 35K Revenue per month
  • 707K impressions per month
  • Over 20K traffic per month
  • More than 225 transactions per month
More About this project

& MORE

  • Improved Organic & Referral Traffic
  • Increased rankings & Improved visibility
  • Conversions through multi-channels
  • Driving steady revenue growth – Organic & Paid